How to Write Sales Proposals
A frequent question that I get asked is ‘how to write sales proposals’ and ‘how to write tenders’.
The terms ‘tenders’ and ‘proposals’ can often be confused. For example, being invited to submit a tender might simply mean that a costed proposal is required. This gives choice on the layout. Whereas a formal tender often involves answering lots of set questions. This post deals with simple sales proposals and informal tenders.
How to Write Sales Proposals – Use This Template
There is no definite answer to ‘how to write sales proposals’ and no absolute ‘sales proposal template’. But a good start can be made by writing using these headings in this order:
Summary or Executive Summary
Start with a brief outline of the key aspects of your proposal and benefits to the customer. This shows them early on ‘what is in it for me’.
Background
Outline the customer’s objectives or problems to be addressed. Doing this demonstrates your understanding of their needs.
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